Think carefully about keywords, search engine optimization (SEO), and social media optimization. Try to keep titles to under 64 characters. A concise, well-worded headline will tempt readers to want to learn more. They should tempt readers to want to read more, without misleading or overpromising. They have to stand on their own in conveying the story, and must include key context. Agency for International Development (USAID)).ĭecember 2022: We are switching from title case to sentence case for all titles and paragraph headers. An official title for or name of something (e.g., Federal Bureau of Investigation (FBI), U.S.CapitalizationĬapitalize proper nouns for people, places, and agency names.ĭo not capitalize words like federal, government, or agency unless it is: Avoid using acronyms or jargon that may be unfamiliar to the general public or those outside your agency. Use plain language in your writing for clarity. See the 18F Content Guide for more on inclusive language. Avoid age-related descriptions of people unless absolutely necessary for the content in those cases, try using older people or older person - instead of elderly or senior.Avoid using gendered pronouns instead, use they or their.When appropriate, use phrases or words such as: the public, users, people, or folks. Not everyone who uses government services or engages with federal agencies are U.S. Voice and toneĪrticles for -written by employees from across the federal government-use an informal, conversational tone. We will soon update details on how to submit to. All other styles lowercase the infinitive word “to”.□ Welcome to the style guide!īelow you’ll find guidance for voice and tone, author bios and photos, branding, grammar, images, plain language, inclusive language, and more. You should only capitalize the infinitive word “to” in AP style. For example: “My dog likes playing fetch, and he really enjoys playing with me.”) Are Infinitives Capitalized in Titles? (Note: This sentence does have a split infinitive, but we could also rearrange it to avoid it. You might be thinking, “I see what you did there,” but just because it’s acceptable doesn’t mean that we have to like it.Īfter all, who hasn’t heard someone do something like “My dog likes playing fetch with me very much?” We could say “My dog likes to play fetch with me very much?” Both sentences work, but the former usually rolls off the tongue easier. In this option, they’re a single unit-there’s no place to stick an adverb in between them! This is why it makes sense that many linguists recommend that you avoid split infinitives: if you keep your sentences short and sweet, then there are fewer opportunities for mistakes. “The committee decided not to approve the sale.” In both cases, it looks like there are two verbs instead of one! In English grammar, this is called a split infinitive because you’re viewing two parts of speech (the verb and the adjective) that should really be together on their own.īefore we talk about how to avoid split infinitives, let’s first consider our options: The committee decided to not approve the sale.The committee decided not to approve the sale.
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